The first factor and most important when selecting clothing is fit. Fashion, fabric, color and any other option is secondary. No matter how expensive, great quality, or design the article has, if the fit is poor it will always look bad. Most men dress way too big for their size and this creates a bad image. Although the main choice for the average man is comfort, that goes against what we need to project in order to upgrade our look. If you are heavy and your shirt is very loose it makes you look even heavier. There is no end to your body in the shirt so wherever the fabric goes, it becomes you. And a droopy, saggy cloth creates a more damaging illusion. The same goes if you are thin. The wide neck and sleeves make you look even skinnier. Since there is little form within, all we see are elbows and adams apple. However too tight shows bones on the slender and fat on the large man.
So the fit has to flatter the chest and shoulders. Notice when you get a fitted shirt it goes by neck, chest and sleeve length. Important details. What is exposed, you want to present in the best light so you want to draw the eye to chest and shoulders, even if you aren’t muscular. Only other guys care if you have huge muscles. But when you bring up all of your attributes, it will show your strengths and downplay your weaknesses.
With the right fit a plain shirt will always look good. A designer shirt that is too big will lose value. Clean , neat , and good fit always beats a heavy price tag. A Timex watch can finish a look ( see Daniel Craig ) as well as a Rolex worth thousands that slides up and down your arm. Would you wear expensive shoes that are very tight? But clean , polished basic shoes are a great touch ( and important to women) . They pay close attention to shoes, watch and belt, and smile. They know a man who pays attention to detail can appreciate a good woman.
Be The Man 